Why Do So Many People Love EOS?

A few years ago, most people relied on brands like Chapstick or Burt’s Bees when it came to lip balm. But these days, Evolution of Smooth, or EOS has virtually taken over the market. The spherical lip balms come in a variety of appealing flavors and are full of natural ingredients that soothe and protect the lips.

About seven years ago, the founders of EOS convinced a Walgreens buyer to feature their products. Soon after, popular stores like Costco, Walmart, Target and Amazon started to sell EOS as Well. Now, EOS is the second best-selling lip balm in the United States.

Sanjiv Mehra, the`cofounder of EOS,, states that the company is now ready to share more of its business philosophy with the public. One of the things EOS is focused on is making getting ready in the mornings enjoyable. While lip balm was previously marketing with unisex appeal, EOS makes lip balms with flavors and packaging that is specifically geared toward women. Mehra says that adding little delightful moments to a woman’s beauty routine can make the rest of the day just a little sweeter.

In addition to its attention-getting shape, EOS lip balms are also filled with beneficial ingredients like vitamin E and shea butter to make lips smooth and healthy. For more information, visit

Leave a Reply

Your email address will not be published. Required fields are marked *


Hi, guest!