EOS Shares Company Details in Recent Interview

By now, you’ve probably heard of EOS lip balm, even though the company is fairly new compared to companies like Chapstick and Blistex. EOS, which stands for Evolution of Smooth, has been around for seven years now, and the cylinders of lip balm have even been seen in the hands of celebrities like Miley Cyrus and Christina Aguilera. Beauty editors from publications like Cosmo and Allure have mentioned EOS on their pages several times, which can make the brand increasingly popular on Kohls and Ulta beauty stores as well.

EOS previously had a reputation for being pretty quiet when it comes to sharing the inner workings of the company. Sanjiv Mehra, one of the founders of EOS, stated that it’s now time for the public to know more about EOS, since consumers are a large part of the reason the company has experienced such monumental success.

Evolution of Smooth is currently the second best-selling lip balm in the United States, and the company moves about a million units each week. EOS is also said to be at the forefront when it comes to lip balm industry growth. The lip care business is expected to be worth about $2 billion by 2020, and EOS’ quality products with natural ingredients will likely contribute to this trend.

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