The Luxury Rebranding of Brazil by JHSF and its Chairman Jos Auriemo Neto

A revamped and urban Brazil with luxurious amenities is considered as the new face of the country in the recent years. One of the major contributors to this significant shift is JHSF, a firm that is making targeted investments focusing on high-income Brazilians. Under the leadership of its Chairman, Jose Auriemo Neto the company aggressively invests in major real estate projects that change the whole landscape of the country by working as a growth factor of it. The company which is founded in 1972 provides innovative and quality developmental projects in and around the major financial centers such as São Paulo, Manaus, and Salvador.

The firm is known for many developmental projects which are spanning incorporations, malls, restaurants and hotels, and executive airports. In the recent years, the firm has changed its focus to recurring income area and looking for rent out rather than sales. It focuses on both commercial and residential real estate solutions. JHSF has expanded its operations beyond Brazil and currently has projects in Punta del Este in Uruguay and Miami and New York in U.S. Its Catarina Integrated Urban Development Project also constructed Catarina Executive Airport along with Catarina Fashion Outlet during the first phase.

Neto played a crucial role in making the JHSF as a leader in developmental projects and as a luxury brand. Since he joined the firm in 1993, Neto took an active role in its each major expansion plans and new projects. He held various positions and responsibilities at the firm and introduced new and innovative real estate solutions to the Brazilian industry. His years with JHSF also showcased steep growth for the firm especially after 2006 and made partnerships with global brands such as Valentino, Hermes, Jimmy Choo, and Pucci.

Neto is a proponent of quality solutions and never compromise on his expectations from each project. He believes that long sustaining future of any firm depends on its commitment to provide great-quality solutions. Neto completed his graduation from Fundação Armando Álvares Penteado University located in Sao Paulo. He became the Chief Executive Officer of the firm in 2003, and it started focusing on retail solutions.

Jose Auriemo’s blog:

Leave a Reply

Your email address will not be published. Required fields are marked *


Hi, guest!