Luiz Carlos Trabuco Cappi Takes The Chairmanship Role At Bradesco

The presidency is an important position in an organization as it influences the directions that the organization must consider to achieve its goals. In big corporations, the president’s role is a critical component as they steer every activity that promotes sustainability. At Bradesco, this role has once been given to Luiz Carlos Trabuco Cappi who served as the president from 2009 to 2018. Luiz has been a significant figure in the Bradesco, and as a result, he managed to secure the current chairmanship role which is even more demanding.

Career development at Bradesco
By the time he was appointed the president of Bradesco in 2009, Luiz Carlos Trabuco Cappi has already worked at the company close to 4 decades in different divisions of the company. Starting off as a clerk, he rose through different ranks at the company, and through determination, hard-work, and efficiency, he soon occupied the executive position.

Nothing comes on a silver plate. As he climbed to the top, Luiz Carlos Trabuco Cappi passed through every chain of leadership and worked in different departments. He understood the Bank’s operations, and few leaders in the company would match his skills. Thus, he could successfully match Bradesco’s motto of “continuity and renewal.”

The phenomenal figure could have also been tapped as the president of the bank given his excellent leadership skills at the insurance division of the bank. During his reign as the CEO of the insurance division, Luiz Carlos Trabuco Cappi exhibited strong analytical and leadership skills which enabled the company grip steadily on the market amidst the unstable economic and political market. His success could be made even more apparent when he was honored in 2003 and 2007 respectively as the Insurance Personality of the Year.

Luiz Carlos Trabuco Cappi has made several achievements as a leader at Bradesco. In a carefully cultivated mode, the former CEO acquired the HSBC Brazilian branch at the cost of $5.2 billion. This deal catapulted the company back to its market dominance beating his major rival, ItauUnibanco in key operational areas: customer base, branch network, and asset base. In effect, Luiz Carlos Trabuco Cappi’s financial management and able-leadership skills have solidified his household name as well as his stay in the banking sector.

His position as the chairman
Luiz Carlos Trabuco Cappi was recently asked to serve as Bradesco’s chairman after the former chairman retired. With great leadership experience he had received over the years, he was seen as the best fit for the position as most members of the board as well as the Bradesco working team believed in his skills and commitment towards growth. Since he could not fill both the position of chairmanship and that of the president, the company decided to nominate Octavio de Lazari as the new President. With both working closely with executives, it is the hope of the company that they will greatly impact Bradesco.

Aside from his past success and development innovations he steered at Bradesco, Luiz Carlos Trabuco Cappi remains an admired figure at the company. Many of the employees believe that he is a role model with emulative characters.


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