Whitney Wolfe Herd’s Unique Leadership with Bumble
Whitney Wolfe Herd has a B.A. in International Relations from Southern Methodist University. She also attended Paris Sorbonne University. She is most well-known for founding the female empowered dating app, Bumble in 2014. However, before she did so, she founded and worked as the Vice President of Marketing for another well-known dating site, Tinder. She is married to restauranteur and oil-and-gas expert, Michael Herd. The two met on a familial ski trip in Aspen in Christmas 2013 and she taught him how to ski. They started to officially date that Valentine’s Day and the proposal came that June. They got married in Positano, Italy at the Villa Tre Ville in 2017.
Ironically, Whitney Wolfe has never liked the idea of being labeled a feminist. After being sued for sexual harrasment with Tinder, she became even more determined to help women put themselves in the driver’s seat for dating. That was when she left and founded Bumble. The number one rule with Bumble is that only women can initiate the conversation. This is Whitney Wolfe’s solution to alleviating the problem of desperate come-on’s and unwanted nude photos. Bumble has a mostly-female executive team, too. The site is now one of the most popular sites in the U.S. and is valued at $1 billion. It currently has an estimated 30 million users.
Like with many female entrepreneurs of old, many were initially skeptical that Whitney Wolfe would make it as an entrepreneur. However, she has done so twice. She may not have majorly revolutionized that dating field on the internet but she has made it so much easier for people who are serious about it. She says that when she got the idea for Bumble, she was inspired by the Sadie Hawkins dance tradition in which the girl asked the boy to the dance instead of vice versa. The newer apps, Bumble BFF and Bumble Bizz also makes it easy for users to find friends and business connections. With these sort of moves, Bumble may be well on its way to becoming the next social media site.Tinder and Bumble Are Seriously at War
Wolfe made it as Time’s Person of the Year in 2018. Aside from empowering other women, the other reasons were her activism in gun control, cutting ties with Facebook after discovering their questionable privacy methods, and Match Group’s failed attempt at buying Bumble out. Whitney Wolfe is not one to take legal attacks and intimidation sitting down. She makes protecting users’ privacy her top priority.
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